The Blog
The Writings of an Opinionated Analytical
How to Figure Out Why Customers Really Buy From You — and Use It in Your Marketing
Sep 13, 2025
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We all like to think we make logical buying decisions. But more often than not, it’s emotion, gut instinct, or that little voice in our head saying “Ooh, I need this.” Like the time I bought a pair of...
The Ugly Truth About Hiring a Marketing Agency
Aug 30, 2025
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For years, I've witnessed thousands of well-meaning businesses turn to agencies seeking fresh ideas, fast growth, and a solution to take marketing off their plate.
Agencies promise expertise, creativ...
