111. The Disconnect Costing Growing Brands

You know how when a business starts doing well, the first reaction is to do more? More marketing, try another channel, reach a new audience. It feels smart. It feels like that’s what you’re supposed to do. But sometimes that’s where things get messy. The message that used to feel really clear starts stretching. You’re talking to more people, trying to say more things, and before you know it, it doesn’t land the way it used to. In the meantime you’re spending on more marketing, but revenue feels less predictable. In this episode of the High Performance Marketing Podcast, Ali Garbero unpacks the subtle disconnect that shows up as companies grow — when marketing, messaging, and revenue stop moving in sync.