Hawke Media is a leading outsourced CMO and full-service marketing agency,

I was engaged by Hawke Media to serve as a brand messaging specialist, helping established and emerging brands enter new markets with clear, defensible positioning. Work spanned category strategy, market-entry positioning, and foundational messaging that guided downstream copy and creative across web, campaigns, and brand assets.

Agua Bendita — US Market Entry
Agua Bendita is a Colombian swimwear brand with strong brand equity across Colombia and South America. I worked alongside ABs internal Spanish team to develop the brand's positioning for the US market, translating an established Latin American brand identity into messaging that would resonate with US consumers while preserving the brand's core identity and craftsmanship story. Built foundational messaging — audience positioning, brand voice, and core value propositions. My work directly guided the website copy for the brand's US launch.

Emerging CPG — Mushroom Coffee
Worked with an emerging CPG brand in the mushroom coffee category, developing brand messaging to help differentiate the product within a fast-growing, increasingly crowded functional-beverage space.

Emerging Brand — Outdoor Dating App
Supported a new dating app built for outdoor enthusiasts, developing foundational brand messaging to establish a distinct voice and positioning within the dating app category.

Summary of scope:

• US market-entry positioning and foundational messaging, Agua Bendita (swimwear)

• Brand messaging strategy, mushroom coffee CPG brand

• Foundational brand messaging, outdoor-enthusiast dating app