About Zelvin Security
Zelvin Security is a boutique cybersecurity consulting firm specializing in ethical hacking and penetration testing, helping businesses identify vulnerabilities and reduce cyber risk before malicious actors can exploit them. The company serves clients across sectors including banking/financial institutions, education, healthcare, retail, and municipalities, performing network, mobile, and web application penetration tests to strengthen organizations' security posture.

Contracted by Zelvin Security to develop brand messaging and support customer acquisition through targeted email campaigns. Work included mapping the full customer journey to identify key touchpoints and messaging needs, then building vertical-specific campaigns to speak directly to the distinct concerns of different buyer segments.

Brand Messaging & Customer Journey
Mapped out Zelvin's customer journey to understand how prospects in different verticals move from awareness to decision, identifying where messaging needed to shift based on audience-specific risk concerns, compliance pressures, and buying triggers.

Vertical Email Campaigns
Wrote and deployed email campaigns tailored to distinct verticals, including banking and educators, adapting tone and value propositions to address each sector's specific security concerns (e.g., regulatory compliance and fraud risk for banking; student data and network safety for educators). Campaigns were built and executed in Pipedrive.

Summary of scope:

• Customer journey mapping across verticals

• Brand messaging development

• Vertical-specific email campaign copy (banking, educators)

• Campaign execution in Pipedrive