Brand Communication Foundation

Before you write another word of marketing copy, we'll get crystal clear on what your brand stands for.

What you'll walk away with:

• 90 minute brand discovery session
• Core brand message (the one sentence that says everything)
• Brand Identity: Positioning, values, voice and tone
• Key talking points for sales, pitches, and marketing 
• Soundbites your team can use immediately across every channel

Price: $3,500

Customer Journey Roadmap

Knowing what to say is half the battle. Knowing when, where, and how to say it — that's the secret sauce.

Your customers don't go from stranger to loyal buyer in one step. There's a journey they follow and most brands are only showing up for one or two stops along the way.

This roadmap maps every stage of that journey and tells you exactly what your customer needs to hear at each one.

You'll know which channels matter for your audience, what content moves people from aware to considering to committed, and where your competitors aren't showing up. This is the strategy document your marketing runs on.

What you'll walk away with:

• Full customer journey map: stranger → aware → considering → loyal
•  Channel strategy: where to show up and why
•  Messaging guide for every stage of the journey
•  Competitive gap analysis: where you can own the conversation
•  Priority action plan: where to start, what to build first

Price: $5,500

Ongoing Content Execution

Strategy without execution is a document that sits in a folder. This is where your brand comes to life.

Once we know what you stand for and how your customers make decisions, I build and manage the content that puts that strategy into motion.

Every piece is built on the foundation we created together so nothing feels off-brand, nothing gets outsourced to someone who doesn't know your voice, and nothing goes out until it sounds like the best version of you.

Built around your key marketing channels

• Email marketing: sequences, newsletters, campaigns
• LinkedIn thought leadership: posts, articles, engagement strategy
• Website copy: homepage, about, services, landing pages
• Social content: platform-native content across your active channels 
• Monthly strategy check-in: what's working, what to optimize.

Price: $2,500 per month

DIGITAL PRODUCTS

For the studious do it yourself-er.