All Episodes
Episodes
97. Hiring the Right Marketing Leader
On this episode of The High Performance Marketing podcast - I’ll take you down the path of why hiring a marketing leader is an absolute must for your business, what you should expect and how marketing leadership is...
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96. Your Clear Communication Blueprint: The Power of Foundational Messaging
Imagine you're building your dream home. Your blueprint, or plan, shows you how to put all the pieces together so it looks great. Well, businesses have a plan too, called foundational messaging. It's like their...
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Simplifying Success - Do Less To Achieve More
Most business owners find themselves really busy yet feeling completely unproductive. Every day feeling like you don’t have enough hours in the day to complete everything on your plate while simultaneously asking...
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94. Humanizing Cold Outreach For Better Leads
Most often you want to grow your list of potential leads, but the idea of cold calling or sending spammy emails on Linkedin make you cringe. And that's because in business marketing, too much of our cold outreach...
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93. Want Business Referrals? Go Get Them!
Referrals are the currency of trust in the world of running a business. They’re literally the golden goose of entrepreneurship. But here’s the problem, many business owners feel uncomfortable asking for referrals....
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92. The Courage to Admit Failure
As a business owner, you had a passion for the service you sell and helping others and most likely have found yourself becoming an 'accidental leader,' someone who leads not by design but by circumstance. On today’s...
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91. Everything is Marketing
On this episode of The High Performance Marketing podcast we'll explore a broader definition of marketing and how it extends beyond your traditional marketing efforts.
Transcript
Welcome to The High Performance...
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90. Supercharge Customer Connections - Create Buyer Profiles
The most important asset your business has is your customer. And if you want to capture their attention you need to know them inside and out.
On this episode of The High Performance Marketing podcast, we'll outline...
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89. Your 2024 Three-Step Marketing Roadmap
Have you ever had a big dream but no plan to achieve it? It's like wanting to climb a mountain without a trusty Sherpa to show you the way. When it comes to your 2024 business goals you need a roadmap - and that's...
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88. Reflecting on Your 2023 Marketing To Boost Your Success in 2024
Well here we are, the last week of the year! 2024 is days away and before we get into the whole planning for the future, let’s take a moment to consider that marketing is always changing and to stay on top of the...
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87. Managing Unpopularity and Criticism in Business Leadership
It's hard not being liked. We're hard wired to want to be. And when it comes to running a business, leading a team, and your clients - it all comes with its fair share of challenges. The reality check is that not...
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86. Understanding the Psychology of Consumer Behavior
Why do we buy the things we do? Why is it that some brands speak to our heart deeper than others? Did you know there's a physchology behind the things we want that help drive buying decisions?
On this episode of The...
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